fashion designer mehmuna ibrahim schumann and her mother laila mitha officially established afrofashion in lilongwe / malawi in March 2008.
afrofashion strives to promote local fashion production in africa through manufacturing modern african clothes inspired by african culture. In lilongwe, mehmuna started working with individual tailors, local fabric vendors and young designer talents.
together with "fashion malawi edition" (F.A.M.E.), afrofashion was pivotal in making malawi's fashion scene noted on a global scale. mehmuna was a visiting representative at the berlin fashion week 2009 and her designs have been published in various fashion magazines and newspapers...even in japan.
not much has changed since she opened a branch in bamako /mali, where she still remains true to afrofashion's philosophy of promoting local talent and mali’s locally made and hand coloured fabrics. she has showcased her designs at the africa fashion week london 2012 and 2013, at london fashion week 2014 and at many other fashion shows in africa and europe.
the combination of traditional african design elements, relics and daring cutting patterns creates a very distinctive style that has gained international recognition. afrofashion remains true to its original idea of tailoring each item as an individual piece of creativity. even standard patterns receive modifications of colour, fabric and appliances which makes every design as unique as its future owner...in all shapes and sizes
if you would like your own unique afrofashion creation, make inquiries via phone, e-mail, or during a personal visit at our atelier. we are happy to help in english, french, portuguese, chichewa, bamabara and german, if necessary.